Bollywood or Hindi cinema is a film industry that has a fanbase all over the world. It was till the pre-pandemic era that Hindi films used to create a storm at the box office by minting almost 500 crores. There were biggies like the Khans, Bachchans, Kumar, and Kapoors who would ensure that their films’ tickets would sell like fire and more people would come out of the theatres with a huge smile on their faces saying that theirs is a paisa vasool film.
However, during the pandemic times, i.e. between 2020 and 2021, a lot got changed in terms of how movies got released and how promotional activities were done to ensure that the films released are known to one and all. Many films started getting streaming directly on the OTT platforms because of the lockdown restrictions. People started going less to the theatres to watch movies and were interested to stay back at their homes on the weekends and catch their films as per their time schedule and needs.
When 2022 started, it was believed that the year would change Bollywood history by making all the superstars, and stars who work in the Hindi cinema industry get back their hold and fame. But things didn’t turn out as expected because of the change in the people’s mindset in viewing movies and series. Southern movies like RRR, KGF 2, Ponniyin Selvan: I, Karthikeya 2, among others got a lot of acclaims not just in India but all over the world.
People started noticing the hard work and effort put into the story, narration, depiction, direction, songs, and dialogues of these South Indian movies which made them get a lot of box office success. There were positive reviews all over from every critic saying how South Indian films, which are in Telugu, Tamil, Kannada, etc. are actually the ones ruling the theatres and making people want to watch such movies again and again. More people started showing interest in knowing more about the heroes and heroines of the South Indian film industries which are named Kollywood, Tollywood, Sandalwood, and Mollywood, among others.
So, do we say that Bollywood decided to take a back seat so that the Indian cinema is not just restricted to Hindi-speaking or Hindi viewing audiences but people working in different film industries coming together to put up a show? Or is it that the roaring successes of the movies that made huge numbers at the box office in the late 1990s, 2000s, and even 2010s, made Bollywood get into fake pride and think that it is only Hindi cinema that is number one, thus losing its run in the late 2020s?
Whatever it is, there are 3 big movies of the superstar Shah Rukh Khan that are going to be released in 2023 and also several big star movies on the line to release in the next couple of years. Now it will be interesting to wait and watch if Bollywood holds its throne high by breaking the box office records created by these South Indian films lately.