Chandigarh : Chandigarh’s chilly December just took on an extra sparkle with the launch of Anita Dongre’s first stand-alone designer store in the city’s Elante Mall. The store retails a select collection of Anita Dongre’s ready to wear menswear, women’s wear and silver jewelry.
In signature Anita Dongre style, this store brings alive memories of Rajasthan blending old-world charm with contemporary elegance and flair.
You’re transported into a different world as you walk past the arches reminiscent of Indian palaces and into a three-dimensional royal garden brought to life by a Pichhwai painting. The details only continue – block printed fabric to finish the trial room, traditional thikri work bordering Rajasthani flower motifs, or even that heady smell of delicate rose. These details form the backdrop to a stunning collection of pocket squares, kurtas, bandis and sherwanis for men; and foil lehengas, printed kaftans and dresses for women; along with a curation of silver jewelry. When seen together, the sparkle of gotta pati shimmers in the light reflected from the thikri, and a burst of vibrant colors paying homage to Punjab is in every shade of blue, pink, orange and green invite you to explore. It is the colours here that take your breath away, a vibrance of Punjab and the tranquility of Rajasthan’s blue pottery, gulabo and hyper pink.
This evening, in the company of friends, Anita Dongre reveals, “We are very excited to bring Anita Dongre to Chandigarh in this beautiful space at Elante Mall. We have always received so much love from this dream city and I’m hoping now more people will have a chance to enjoy our designs. “
This Shaadi season, if you’re looking for an ensemble that is effortlessly elegant and designed for the modern woman, this is the place to be. And ladies, in case you don’t already know, every Anita Dongre garment comes with pockets! All the better for those delightfully chilly baraat nights.
