- OYO Townhouse is the friendly neighborhood hotel targeted at millennial‘s
- OYO Townhouse enjoys one of the highest customer ratings, plans to expand across multiple cities in India by 2019-end
- With ~90% occupancy, OYO Townhouse has witnessed 1.3X growth in repeat customers across the country in the past quarter (July – September 2019)
Allahabad, 04th December, 2019: OYO Hotels & Homes, a young hotel startup, today the world’s second-largest chain of hotels, homes, and spaces, today announced the launch of brand Townhouse in Allahabad. OYO Townhouse, ‘the friendly neighbourhood hotel’, is a unique combination of a hotel, home, merchandise store and café and is targeted at millennial travelers aspiring premium economy accommodations. The first Townhouse in Allahabad is an 80 room property located at 100, K.N Katju Road, Near Railway Station, Miurabad, Prayagraj, Uttar Pradesh 211001, India. Currently, OYO Townhouse is in India, UK & the US.
Commenting on the launch, AnkitTandon, Chief Operating Officer, Operated Business, OYO Hotels & Homes, said:“We’re extremely delighted to launch OYO Townhouse in the city of Allahabad that attracts a huge number of millennial tourists and professionals. To cater to this audience and offer a great hospitality experience we are bringing OYO Townhouse. The brand has witnessed high growth in the mid-market segment and increasingly becoming popular among millennials and business travelers over the past couple of years. OYO Townhouse will offer travelers convenience, comfort, value for money, all within a contemporary set up. We are happy to partner with Ramesh Chandra Kesharwani and create immense value for his real estate. Over the next couple of months, we will continue to steadily expand across multiple cities in India.”
Mr.Ramesh Chandra Kesharwani, owner of the first Townhouse in Allahabad said, “It is a matter of great honour to be associated with a global company like OYO Hotels & Homes. I am extremely amazed at the swift and seamless transformation of my property into OYO Townhouse within a short span of time. I would also like to thank the OYO Team for their responsiveness and dedication towards the project. I and my family are grateful for this opportunity and look forward to a fruitful and long-term association.”
With ~90% occupancy, OYO Townhouse has witnessed 1.3x growth in the number of repeat customers. OYO Townhouse has also received great feedback from guests with 82% consistently rating them 4 & above (out of 5). Interestingly, 90% of its bookings have come from organic channels in the past quarter (July-September 2019).
OYO Townhouse is currently present in 36 cities in India namely Delhi, Mumbai, Noida, Gurgaon, Bangalore, Hyderabad, Chennai, Kochi, Vijayawada, Trivandrum, Pune, Nagpur, Kolkata, Guwahati, Ahmedabad, Ghaziabad, Faridabad, Dehradun, Goa, Jaipur, Udaipur, Lucknow, Belgaum, Coimbatore, Pondicherry, Surat, Vadodara, Amritsar, Bhubaneswar, Visakhapatnam, Patna, Indore, Gandhinagar, Lonavala and Allahabad.
Built on 6 layers of innovation: Smarter Rooms, Smarter Spaces, Smarter Menus, Smarter Buildings, Smarter Service, Smarter Locations, OYO Townhouse caters to the needs of the millennial travelers. It breaks away from decades-old hotel industry templates, where new-age systems and services have replaced the older, wasteful conventions of the past. Every single element at OYO Townhouse – from the breakfast menu to the booking process – has been re-engineered for this category of guests to deliver higher quality and better value. OYO engages with top-quality engineers, designers, technical experts and leverages innovative technology to design and build visually appealing living spaces and offer the best customer experience at an OYO Townhouse.