India is a unique market and has different tastes and preferences when it comes to consuming content online. The pandemic led to the boom of OTT and it still continues to be a hit in India, however, being a price-conscious market it has its own ways of using subscriptions.
Netflix has been in India for years and had a great subscriber base. However, the scenario changed when the company got strict with its login process as it was bearing huge losses because of users sharing login details and one subscription was being used by multiple people trying to save cost.
Earlier in 2022, Netflix had announced its basic with Ads plan and now it has finally unveiled its ad-support subscription, designed for customers with unique requirements. The revised plans are thoughtfully designed and do not pinch the pocket.
Netflix is in talks with partners and agencies to make the most out of it with showing relevant ads to customers.
The new plans are more or less the same but come with options of 15 seconds and 30 second ads in between the video streaming. Starting from 149Rs per month for a basic mobile only plan the new premium plan goes upto Rs 649 which is a great deal for Netflix that is full of rich and interesting content catering to all types of audiences.