Things to know about rumored new Twitter CEO Linda Yaccarino

BusinessThings to know about rumored new Twitter CEO Linda Yaccarino


Recently, Twitter CEO and Business magnate Elon Musk announced that he has found a new CEO for Twitter who is a woman. He tweeted recently sharing the news about the change in his company management. He wrote, “Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks! My role will transition to being exec chair & CTO, overseeing product, software & sysops.” Later, he again shared a tweet, “The most entertaining outcome is the most likely”.

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The social media giant company Twitter acquired a $44 billion deal in 2022. In the recent announcement, Musk didn’t mention the name of the person who will be joining as the new CEO. However, a report in the Wall Street Journal mentioned how NBCUniversal executive Linda Yaccarino is all set to wear the new hat of becoming the next CEO of Twitter.

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NBCUniversal executive Linda Yaccarino has been working with the organization since 2011. After serving for a year or so there, she got appointed as the Chairman, Advertising & Client Partnerships. Being the chairman, Linda has been celebrated for bringing about a good change in the company’s advertising and partnership division and being a bridge across all properties of NBC.

In her last role, Yaccarino managed more than $10B in revenue on a yearly basis. At NBCUniversal, she became the Chairman of Global Advertising & Partnerships. Earlier, she worked as the Executive Vice President and COO of Turner Entertainment Advertising Sales and Marketing and Acquisitions for a term of 19 years.

Her academic background is in Telecommunications at Penn State University and at present, she is a part of the board at the School of Communications.

She has many honors to her credit and was acknowledged as The Hollywood Reporter’s Women in Entertainment Power 100 in 2013, and one of the “Ten Most Powerful Women in TV” by Adweek in 2011 along with as a “CEO of Tomorrow” by Business Week.

For the unaware, as soon as Musk announced that he has got a replacement for his role, the shares of Tesla surged. Even Musk won’t be working as the CEO, yet the company is owned by him. Recently, Musk renamed the company of Twitter Inc. to X Corp. He said that he desired to build an Everything app called X.

The new app will be beyond social media services and also include financial services. As per the media reports, the company expects the next CEO to manage the fallout that Musk had with an advertiser exodus. No doubt that the social media platform Twitter has had an uptick in daily users since early 2022, but the revenue has fallen by 50% since October due to a huge decline in advertising, said Musk in March 2023.

The company’s Twitter Blue subscription service plan is also in decline, which is seeing only less than 1% of the user base. Also, Musk has laid off 1000s of jobs and also scaled back the content moderation of the company. He has also allowed accounts that were earlier banned for breaking the rules so they can be active.

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