Netflix may plan to increase prices after password-sharing crackdown success

BusinessNetflix may plan to increase prices after password-sharing crackdown success


The world’s leading OTT platform Netflix’s crackdown on password-sharing has majorly influenced its increase in the number of subscribers. A report states that about 6 million subscribers have increased in the third quarter. So, does it mean that the streaming service will increase its prices in order to improve its earnings?

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Well, just like Walt Disney’s streaming service Disney+, Netflix too had resisted to hike its price this year all these years. But despite that, it was the only profitable major streamer that this year itself reduced password-sharing outside households so that it can target the more than 100 million viewers who watch its platform without having the need to subscribe.

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Some analysts are of the view that Netflix has been exploring the utility in several markets. After all, it is the utility that several companies look for when they mature to find growth.

A media report in October stated how the streaming service may opt to increase its prices after the conclusion of the Hollywood actors’ strikes.

The strike that ran for five months ended recently and made the Writers Guild of America (WGA) get into a new agreement with the major studios in Hollywood.

Netflix has however overcome the strike well owing to its strong content and large audience all over the world. Analysts are of the view that Netflix will explore raising the costs of its ad-free options in the coming months so that it can invite more viewers to become its subscribers in the other tier. Also, commercial advertisements bring a lot of revenue per user.

As of now, many viewers who have subscribed to Netflix after the password crackdown success have chosen to go for the ad-free plans. The standard plan with ads on Netflix costs $6.99 a month, while the ad-free plans start at $15.49.

So, the company aims to use these tactics to come up with double revenue and more ad-supported viewership in the coming years. Netflix will show ads more to users over a period of time and this will put the company on pace with its competitors. 

Thanks to the strong content-driven movies and series that the platform streams like ”Sex Education” and ”Virgin River”, its revenue in the third quarter have possibly increased by 7.7% to $8.54 billion. This is indeed the quickest growth in five quarters.

These are the recent releases on Netflix India: 

1. Jaane Jaan

2. Khufiya

3. OMG 2

4. Miss Shetty Mr Polishetty

5. An Action Hero

6. Kathal

7. Visaranai

8. Darlings

9. Badhaai Do

10. Love Today

11. Chor Nikal Ke Bhaga

12. Vadh

13. Minnal Murali

We are sure you might have watched at least some of these movies on the OTT giant. After all, language is not a barrier anymore, thanks to the OTT’s subtitles work that makes it easier to understand the film of any language with subtitles in English. Our favorite picks from the list would be Miss Shetty Mr Polishetty and OMG2. Share your favorite picks from the list in the COMMENT below.

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