If there is something that Anushka Sharma and Virat Kohli are not doing, then it is “to stop, relax and enjoy their money”. Jokes apart, well, in a recent development, the celebrity couple Anushka Sharma and Virat Kohli have introduced a new business venture Nisarga. With this decision, the couple is making their entry into promoting events and related experiences.
Nisarga, the latest company is intended to promote high-impact events and intellectual properties (IPs), curate unique sections in existing IPs as well as develop and create new platforms.
As per the official statement, Nisarga has partnered with Elite Octane, a specialist motorsports and entertainment events company. The company consists of IPs such as ‘The Valley Run’.
Elite Octane will have a key role in implementing several activities and initiatives in making new platform segments, mainly in the areas of motorsports and entertainment, said the statement.
Anushka and Virat also gave a joint statement in which they mentioned that Nisarga is the symbol of their values and vision in what they do personally and professionally. “Nisarga’s initiatives will promote these perspectives, the impact of which will be seen as we embark on this journey and execute these on the ground, through engaging experiences so that we leave behind more than what we were given,” Anushka and Virat added.
The new company’s top management will include Taha Coburn Kutay as its CEO leading the global operations and strategic partnerships, Shivank Sidhu overseeing strategic marketing, events and alliances and Ankur Nigam, COO leading finance, legal and transactions.
“We are thrilled to commence work on these important initiatives and creating IPs in various shapes and forms that coincide with the core objectives that we have laid down for ourselves at Nisarga. The recently announced E1 World Championship partnership is another step in that direction,” said Nigam.
The recent India vs New Zealand match in the ongoing World Cup 2023 saw Virat winning the hearts of fans by scoring 95 runs from just 104 deliveries, including eight fours and two towering sixes. After the match, Virat’s biggest supporter and wife Anushka appreciated his outstanding performance. She shared the video posted by the ICC which showed the moment when Virat tried to make a six but was caught by the fielding man.
Anushka took to her social media platform, “Always proud of you (red heart emoji).” She also posted a picture showing Virat on the field and termed the cricketer a ‘storm chaser.’ with a heart.
India won in the recent match against New Zealand by four wickets. India will perform next against England in Lucknow on October 29, which is believed to be the most interesting match.
Meanwhile, in recent days, there is also a rumor going on that Anushka and Virat are expecting their second child but there is no official statement from the couple yet. Anushka has already completed shooting for Chakda ‘Xpress and she is yet to announce her future projects. She was also seen in the web series The Romantics playing herself in 2023.