Meerut : Bharti Airtel (“Airtel”), India’s largest integrated telecommunications company, recorded its entry into the fast-growing cloud communications market with the launch of Airtel IQ today.
Airtel IQ, a cloud-based omnichannel communications platform, enables brands to increase engagement with customers through timely and reliable communication. Take for example a customer ordering food through an online platform and calling the delivery agent to find out the status of her order. The entire communication is orchestrated seamlessly and securely over Airtel IQ. The communication is encrypted and all mobile/telephone numbers are masked.
A genuine game-changer in the Indian enterprise communication segment, Airtel IQ drops the requirement for various communication platforms for diverse channels. With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR in their applications, and digital properties across desktop and mobile, all through a centralized platform. For more details www.Airtel.in/iq
Airtel IQ has been completely developed by Airtel’s in-house engineering teams and highlights the company’s expanding digital prowess to deliver world-class solutions. Natively integrated into telco-grade infrastructure and architected by top digital talent, Airtel IQ is robust, secure, cost-efficient, and intuitive.
Many of India’s biggest companies such as Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs, and Rapido have acknowledged up as customers for Airtel IQ during the beta phase itself.
Adarsh Nair, Chief Product Officer, Bharti Airtel, meanwhile, had this to say, “At Airtel, we are obsessed with solving customer problems and Airtel IQ is first amongst several game-changing products that we will be bringing to the market. Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely.”
Commenting on Airtel’s latest innovation, Vivek Sunder, COO, Swiggy, said, “Seamless and secure communication between our customers, delivery partners, and partner restaurants is key to our service enablement. With Airtel IQ, we have been able to deliver seamless and highly intuitive communication between all parties across our platform in privacy contained and simplified fashion.”
The Indian cloud communications market, estimated to be worth USD 1 billion*, is growing close to 20 percent yearly. Airtel is India’s most comprehensive player in the B2B connectivity range and serves over one million businesses with a combined portfolio that includes connectivity, cloud, security and collaboration, and data center solutions. The company is uniquely located to capture this large emerging event and be a preeminent player in this segment.
