Air India Express reveals its new look and visual identity

BusinessAir India Express reveals its new look and visual identity


Tata Group-owned Air India Express released its new look and aircraft livery on 18 October this year. The latest Boeing 737-8 aircraft will be coming in four colors orange, turquoise, tangerine, and ice blue.

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Air India Express is right now in the procedure of combining with AIX Connect, which was earlier known as AirAsia India. The merged venture will function as one airline and will be the cost-effective air carrier of the Tata Group.

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Air India Express Managing Director Aloke Singh mentioned how the re-branding efforts are a way for the company to be in the latest stage that will aid in the promising growth and transformation process. The company plans to install contemporary fuel-efficient Boeing B7378 aircraft soon.

Air India Express released its latest visual identity at the Mumbai airport. This is two months after Air India disclosed about creating a new brand identity. “The airline’s new visual identity features an energetic and premium color palette of Express Orange and Express Turquoise with Express Tangerine and Express Ice Blue as secondary colors,” Air India Express said in a release.

As per the airline, the livery of the first new Boeing 737-8 aircraft is inspired by the textile design of Bandhani. “The upcoming aircraft being inducted will feature designs inspired by other traditional patterns including Ajrakh, Patola, Kanjeevaram, Kalamkari, etc, showcasing India’s artistic diversity. The airline’s ‘Patterns of India’ theme encapsulates the spirit of the nation and shares its stories through a visual journey,” said Air India Express in a statement released to the media.

Air India CEO Campbell Wilson, who was at the AIX livery launch, talked about how from now and 2024 end, on average, the AI Group will be ensuring delivery of a new aircraft every six days.

Air India Express CEO Aloke Singh said that they will have a network that includes domestic routes alongside those in the Gulf, South East Asia, and South Asia under only one brand. He also noted how passengers will be able to still witness two airline designators — IX and I5 for some time.

“With 50 aircraft set to be inducted into the fleet over the next 15 months, we double in size in a short span of time. Over the course of the next five years, we aim to grow to a fleet of about 170 narrow-body aircraft, with a network spanning the domestic India and short-haul international markets,” Singh further added.

Interestingly, the Tata Group is in the way of bringing together its airline business. Apart from the Air India Express-AIX Connect merger, the company Air India is merging with Vistara. For the unversed, Vistara is a joint venture between Tatas and Singapore Airlines, in which Vistara enjoys a 51 percent stake.

Having its headquarters in Kochi in Kerala, Air India Express is renowned for providing ticket fares at low cost. It was founded in Delhi in 2004. It operates approximately 649 flights per week to 33 locations including the Middle East and Southeast Asia. 

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