Indian actor Shah Rukh Khan‘s latest release Jawan has been running successfully at the box office as it has crossed Rs 1000 crore. Jawan was released on 7 September 2023. A new report states that Shah Rukh has major plans for his third release in 2023, which is Dunki. Dunki has been released in India during Christmas 2023.
Directed by Rajkumar Hirani, the film will hit the big screen in the international markets a day before its release in India, which is on 21 December this year. Dunki has already announced its release date in India on 22 December 2023.
A source said to an entertainment portal that Dunki is going to be a global phenomenon as all the stakeholders are interested in positioning the film as a global offering from Indian Cinema.
Earlier, Jawan’s campaign was concentrated on the southern market, Dunki is set to go global with Red Chillies Entertainment’s appeal and messaging. The extended holiday period will be used by the film’s makers to monetize the film.
The Dunki team wants to use all the benefits of the full-fledged release in the global world. Word-of-mouth publicity and utilizing the weekend from Friday to Sunday are going to be maximized by the team. Shah Rukh being the leading name in the entertainment industry is expected to be used for the film Dunki’s promotions.
Dunki is said to create huge numbers at the box office due to the four-day weekend period ahead of the Christmas holidays. About the movie Dunki is a Hindi language film that focuses on social, comedy, and drama elements.
The film is about an illegal immigration method called DONKEY FLIGHT. The film has been co-written and directed by Rajkumar Hirani and produced by Red Chillies Entertainment along with Rajkumar Hirani Films, and Jio Studios.
The film features Shah Rukh in the lead role along with actors like Taapsee Pannu, Dia Mirza, and Boman Irani. Dunki has been shot in Budapest, Jeddah, London, and Neom. The film’s story talks about how Indians regularly use the DONKEY FLIGHT technique, which is an unethical backdoor method to enter countries like the United States and Canada.
The film’s OTT rights have been acquired by Jio Cinemas. It will be interesting to note how the film creates new records at the box office and then gets aired on the OTT platform.
Shah Rukh’s first release of the year Pathaan created a huge storm at the box office. It was a comeback film for the actor who had flops to his credit before four years. Although Shah Rukh was in the news for his minor roles in different films in these four years, it was Pathaan that featured him in a full-fledged lead role.
The next release Jawan directed by Atlee featured Shah Rukh in the main role and Nayanthara and Vijay Sethupathi in key roles. It also made huge records at the box office being the second film of Shah Rukh in 2023 to create 1000 crores at the worldwide box office. Will Dunki also create similar records, that time will only tell!