New Delhi: Chinese mobile company Vivo has withdrawn from the title sponsor of IPL-13. After this, Pantjali, the company of yoga guru Baba Ramdev has also joined the race for the title sponsor. This has been confirmed by the company itself.
According to the Economics Times, Patanjali spokesperson SK Tijarawala said, “We want to make Patanjali a global brand and that is why we are thinking about IPL sponsorship.”
According to brand strategist Harish Bijoor, “Patanjali will benefit more than IPL by being a small sponsor of IPL. It will also be useful for them from the national point of view, because there is an anti-China wave going on in India at this time. ”
