Rural and Quick Commerce to Drive High Double-Digit Growth in Uttar Pradesh
Meerut, 8th November 2025: Catch Salt and Spices, a popular brand of Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, plans to strengthen its presence in Uttar Pradesh with the launch of a range of new products across spices and allied categories in Uttar Pradesh today. This range includes the premium single-spice ‘Origins’ range, new sprinkler variants and an expanded whole spices portfolio. To strengthen its already significant presence in the HoReCa (Hotel, Restaurant, and Catering) sector, Catch Salt & Spices has expanded its product portfolio to include Mayonnaise and Sauces offered in bulk packaging. Having recorded a robust year-on-year growth rate of over 20% in the last two years, Catch Salt & Spices continues to build on its strong growth momentum and the brand is targeting a Compound Annual Growth Rate (CAGR) of nearly 30% over the next five years.
Uttar Pradesh is a significant market for Catch Salt and Spices. With a widespread reach across urban and rural markets in Uttar Pradesh, Catch Salt & Spices commands one of the deepest distribution networks in the region. While urban sales account continues to be a growth driver in the region, Catch Salt & Spices is strengthening its rural presence by directly appointing partners as rural demand is accelerating at a faster pace.
Cities like Gorakhpur, Noida, Ghaziabad, Meerut, Lucknow, and Varanasi continue to be the growth drivers for the region, with Tier 2 markets showing strong momentum through modern trade and quick commerce channels.
Furthermore, a dedicated team of chefs, supported by the Research and Development (R&D) team at DS Group, has been deployed to develop unique and customised products specifically for Hotels and Restaurants that cater to a premium clientele. This initiative is strategically aimed at creating specific products tailored to meet the discerning tastes and demands of this segment.
Speaking on the brand’s expansion plans, Mr Sandeep Ghosh, Business Head, Catch Salt & Spices, DS Group, said, “The spice market in Uttar Pradesh represents a significant and dynamic growth engine, defined by its scale and the accelerating consumer preference for branded quality products. As an integral part of the DS Group, Catch Salt & Spices has successfully leveraged this to its advantage coupled with a robust, strategic distribution network, thereby cultivating substantial consumer trust. The enhanced access provided by e-commerce and quick commerce further accelerates our reach. In the domains of quick commerce and e-commerce, consumer behaviour is undergoing a demonstrable shift in preferences. We have successfully mapped this evolution, and it is in leveraging this precise understanding of change that we are establishing a market lead. DS Group aims to make Catch Salt & Spices a preferred brand across all demographic segments of Uttar Pradesh, extending from major metros to the smallest town.”
The new products under the Catch brand include the premium Origins range – Lakadong Turmeric, Double Parrot Coriander and Mathania Red Chilli, alongside new Sprinkler variants like Jeeravan, Red Chilli Flakes, Freeze-Dried Oregano and Mixed Herbs. The whole spices portfolio has introduced Red Chilli, Big Cardamom, Tej Patta (Bay Leaf), Garam Masala (whole) and others.
The Catch brand was introduced by DS Group in 1987 with the launch of a revolutionary table-top Salt sprinkler and the brand has since grown to encapsulate the very essence of cooking which ranges from straight spices to myriad blends and pastes and wholes; across nine categories with more than 125 variants and 300 SKUs. Today Catch products are available in more than 7 lakh retail touchpoints through more than 1500 distributors nationwide. Catch Salt and Spices reaches out to more than 2.25 crore households in India. With the changing consumer buying behaviour, Catch Spices has thoroughly studied and capitalized on the evolving trends in modern trade, e-commerce including quick commerce to its advantage. Leveraging these platforms, the company has demonstrated exceptional growth, outperforming industry standards.
With a prominent brand ambassador such as Akshay Kumar, the brand has garnered widespread acclaim for its campaign “Kyunki khana sirf Khana nahi hota.” This positioning of “Khana Sirf Khana Nahi Hota” highlights the thought that food encompasses many emotions – memories, bonds, tradition, and values, bringing the brand closer to a consumer’s daily life – beyond merely functional to an emotional connection. Leveraging the trends in the market, Catch Spices has increased its focus on digital marketing to cater to its consumers. The brand has also forged successful partnerships and initiatives to enhance market penetration, including co-promotion initiatives with consumer brands and trade loyalty programs.
