NEW DELHI: Fantasy sports platform Dream11 has bagged the title sponsorship rights of IPL 2020 for Rs 222 crore. The fantasy league platform has replaced the Chinese mobile phone brand Vivo for a four-and-a-half-month deal.
Dream11 has been one of the IPL sponsors for a couple of years now. “Dream11 has won the rights with a bid of Rs 222 crore,” IPL Chairman Brijesh Patel told news agencies.
However, there has been no confirmation from Dream 11, at the time of filing this story.
Companies like Tata Sons, Unacademy, and Bjyus participated in the bidding process. According to multiple media reports, Unacademy had bid Rs 210 crore, Tata Sons had bid Rs 180 crore and Byju’s had bid Rs 125 crore.
Vivo and BCCI postponed their partnership for one year due to the prevailing Sino-India border stand-off. Under the deal with Vivo, BCCI was receiving Rs 440 crore per year. The IPL will be held from September 19 to November 10 in the UAE this year.
On August 10, the Board of Control for Cricket in India (BCCI) had sent out invitations to third parties to express their interest (EOI) in acquiring the title sponsorship rights for IPL 2020.
