Tech Desk – Apple is working on cheaper AirPods called AirPods Lite. Apple AirPods are the most popular TWS earbuds but not everyone can afford them. According to analyst Jeff Pu of Haitong Intl Tech Research Apple might expect a fall in AirPods demand this year and thus the company is working on affordable earbuds to attract more customers.
Currently, Apple sells four different AirPods versions in India and global markets. AirPods 2nd-Gen for Rs 14,900, AirPods 3rd-Gen for Rs 19,900, and AirPods Pro 2nd-Gen for Rs 26,900. The Apple AirPods Max is the most expensive audio product costing Rs 59,900. If Apple launches its affordable earbuds, they might cost around 10,000.
AirPods Lite will definitely have a variety of features that we can expect such as spatial audio with dynamic head tracking, a water-resistant charging case, and a custom high dynamic range amplifier. This earbud may resemble the 2nd-Gen model.
Notably, Apple launched the third-gen AirPods in 2021 and the second-gen AirPods Pro in 2022. So, it can be expected that Apple may launch AirPods Lite in late 2023.