At present, Uttar Pradesh Export Promotion Council’s market fair is happening in the River Height Complex located at Rajnagar Extension of Industrial city Ghaziabad district.
This fair is a pilot project of the Uttar Pradesh government, in which finished products are being sold within the nation so that small and medium business people of India can get an opportunity to move forward.
In this fair, Apohan India Group has also put up a stall of organic products i.e. Jeevan Mitra items, which remain the center of fascination among the people in this fair.
The operator of this stall is Dr. Rahul Chaturvedi, who lost both his eyes in a chemical accident. Dr. Chaturvedi has also been the Ayurvedic physician of former President of India Pranab Mukherjee.
Currently, he is also in charge of the Ayurvedic medicine of the President, who says that when chemical can make the eyes light, then fertilizer products made from chemicals can harm too!
It is really challenging to imagine how much damage can be done to the living of people. This occurrence inspired Dr. Rahul to take life-friendly items among ordinary citizens.
Under the banner of the Apohan India group, at this time all kinds of puja ingredients developed with all kinds of indigenous pulses, rice, ghee, vegetable and flower juices, magic pots made from special clothes, beauty cosmetics, amla, and sugar sweets made from amla, laddu, Besan and flour from the windmill are bringing the people together to the products.
The special thing is that the income that comes from the sale of these products is spent on the education of poor, promising students from the countryside.
In Swarnajayanti Puram, Ghaziabad, Dr. Rahul Chaturvedi runs a Gurukul under the aegis of the National Society and Charitable Service Institute where 42 poor students are studying.
At the fair, Dr. Rahul also notifies consumers about the advantages of consumption of Jeevan Mitra items. During this time, he also informs consumers about the identity of fake and real-life friend items. This time for lighting pollution-free Diwali festival, for lighting they have prepared eco-Fendi lamps made from cow dung, whose low will not cause pollution at all.
The special thing about these lamps is that when the lamp is destroyed then it will be put in the kitchen garden or field soil, then the basil plant automatically grows from that lamp. Hence, this lamp is called Magic Diya.
