MAC (Make-up Art Cosmetics) announced on Wednesday that actress Bhumi Pednekar had been named the first brand ambassador in India. Beginning in September, Pednekar will participate in planned media campaigns advertising a variety of make-up items. In cooperation with Sonic Sarwate, MAC Cosmetics India, Pednekar will be showcasing her distinct appearance.
Pednekar is a perfect choice for a brand like MAC, which promotes uniqueness and self-expression, according to the firm. Pednekar is recognised for the broad range of characters she has played in films such as Shubh Mangal Saavdhan, Saand ki Aankh, and Sonchiriya, among others, over six years of experience working in ten films. She has been an outspoken champion for social causes such as gender equality, redefining beauty standards, and against colourism.
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“She is attracted with maquillage and uses it to improve her personality” Karen Thompson, brand manager for MAC Cosmetics India, said. Pednekar will star in MAC Cosmetics’ next launch campaign for new mini releases in India. Estée Lauder Companies Inc. owns the MAC professional cosmetics brand. It was invented over 30 years ago in Toronto, Canada, and is currently marketed in over 100 countries and territories worldwide. The company has 87 locations in India, as well as an online presence through third-party e-commerce platforms.
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