Suppose your maid missed to come to your home for cleaning and helping you with the household chores one day and you don’t know the reason of her whereabouts, it’s natural to feel anxious.
Then you realize you don’t have her contact number to know if she is going to make it to your home today or not.
The next day when she comes and you feel relieved that all your housework will be in place for the day. Then you ask her the contact details so that you can be in loop if she is going to not make it on some days due to her personal reasons.
She takes the smartphone from her bag and also asks you your phone number so that she can save it. Not only that, she says to you that you can message her on WhatsApp in case she doesn’t pick up your call due to busy work.
You are amazed seeing that a woman who is coming from a poor background introduces you to her awareness level about technology.
WhatsApp is such a corporate brand that has become popular in all areas of life and with people of all ages and all backgrounds. Now you wonder howcome a maid knows how to use WhatsApp or even pronounce the brand name so correctly.
That’s how much the brand awareness of the world’s largest-used messaging platform is.
WhatsApp is not just a brand but a way of living in the digital world that we are currently in.
If you think a brand is just known by a logo or name, then gone are those olden times. Today, a brand is known by its use and the way it reaches out to the masses and the kind of influence it has on people’s lives.
The lesson of the story makes us easy to define Branding in the next one sentence.
Branding is the practice of marketing a product or service in such a way that it reaches the right audience and drives the company recognition and reputation in the right direction for a long-term.
By Sahana Iyer
