ZEE5 announces launch of short video platform HiPi

BusinessZEE5 announces launch of short video platform HiPi

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ZEE5 announces launch of short video platform HiPi

New Delhi: With the ban of Tik-Tok in the country, opportunities for developers have increased in the Indian market. After the success of Mitron and Chingari apps, now ZEE5 is also preparing to enter this race. ZEE5 has announced that it will soon be launching a short video platform in India called HiPi.

ZEE5 says that the HiPi app is built under self-reliant India and is designed keeping in mind the needs of Indian users. This app will be public before July 15. In such a situation, the app cannot be downloaded at the moment. The company has not given detailed information about the app, although a screenshot in front of HiPi shows that users have to register in the app. In Chinese apps such as Tik-Tok and Halo, users could watch videos even without registration.

The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence. A fun place where users can uninhibitedly and unapologetically be themselves without fear of being judged. ZEE5’s HiPi is driven by the vision to encourage self-expression and it aims to unlock the potential talent that this country has by inviting talented and diverse content creators who are seeking a platform that encourages creativity and paves the way to Stardom.

HiPi will entail exciting features which will allow creative minds to express themselves in the most creative way. It is the destination for all things entertainment and a platform for fandoms and storytellers which they can call their own.

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