PhonePe’s ONDC app Pincode achieves 5,000 orders a day

BusinessPhonePe's ONDC app Pincode achieves 5,000 orders a day


Pincode, which is the app of PhonePe used for the Open Network for Digital Commerce – ONDC has reported that it is completing more than 5,000 orders per day.

The app also has been downloaded by more than 50,000 users in both App Store and Play Store.

The Pincode app is available for users only in Bengaluru at present and it is used for grocery and food deliveries. 

The app has got about 60-65% orders of the 5,000 daily orders in the grocery section and food delivery orders also enjoy the same share. However, there is no official confirmation by the company on the split share across different sections.

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The achievement of Pincode comes after Magicpin, which has been supported by Zomato announced that it is processing 10,000 orders per day because of the increasing awareness about the ONDC across various cities. Especially Bengaluru accounts for approximately 40% of total orders placed on ONDC.

ONDC in its starting-up days had recorded about 25,000 orders during its high season but as offers were increased, order volumes declined to approximately 19,000 earlier this week, as per a report on MoneyControl.

Pincode app provides products across 6 main sections such as grocery, food, electronics, pharma, home decor, and fashion. As of now, the app is available only in Bengaluru and has plans to expand to other cities in the coming weeks. However, it will not start operations in the above 10 cities during its first year of operations. 

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Pincode app’s acceptance among customers is a good start by the officials of the company. The app aims to stay committed to improving the shopping experience for its customers by regularly improving its store selection and adding more sections within the app.

Walmart-owned PhonePe had founded Pincode as a separate app for its ONDC network. The Pincode app was launched by PhonePe CEO Sameer Nigam. The Pincode app will support local shopkeepers and sellers so that they can be digitally connected with their city’s consumers and people living in the nearby areas for delivering their products and services. The company’s initiative is in alignment with the government’s move to expand digital penetration in India to 25% in the coming two years. The target is to reach 900 million buyers and 1.2 million sellers through its network thus, attaining a gross merchandise value of $48 billion.

It will be interesting to note how mobile apps are enhancing the operations of physical stores and reaching out to more local customers. Also, customers living in bigger and small cities get an opportunity to learn digital means to make them a part of their lifestyle. 

The government of India is also taking many efforts to transform the nation into a digital India. The idea is to launch and support more app-based platforms in order to carry out living requirements. This will create more job opportunities for the people and also get more revenue from foreign companies who are willing to set up their technological units in the country.

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