itel to up the ante in the entry level smartphones; Launches a power packed portfolio

Businessitel to up the ante in the entry level smartphones; Launches a...

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power packed portfolio

  • Redefines the entertainment experience with the launch of its first full screen displaysmartphones
  • Launches itelS42, A44 and announces A44 Pro
  • The trio come with 18:9 full screen display and fingerprint sensor
  • S42, the selfie phone features 13MP front and rear camera, runs on the latest AndroidTM Oreo operating system, powered by Qualcomm Snapdragon processor
  • A44 and A44 Pro: offer a full experience with fingerprint sensor and full screen display topped with great camera

Meerut , 21st March, 2018– Building on its impressive success story, itel, one of the leading mobile brands in India has changed gears and introduced its latest range of smartphones that will address the needs of the entry segment smartphone users; designed specifically for the Indian consumers to offer a fuller smartphone experience. The new range of smartphones offer an immersive viewing experience as they come equipped with features designed to keep pace with an individual’s digital lifestyle needs. S42 and A44 will be available across key markets from20thMarch, 2018at price point of INR 8,499 and INR 5,799 respectively, and A44 Pro will hit the market around mid-April.

Commenting on the launch, Mr Marco Ma, MD, TRANSSION India said,“For us, India is one of the top priority markets and we are glad with the responsethat we’ve received in Indiaso far.Further building up on brand’s global success story, itel in a very short span of time has become one of the leading brands in India.itel has emerged as the second largest player in the overall mobile phone market in India by capturing 9 percent market share for the year 2017, registering an exponential growth of 217% year-on-year as per industry report. The reason behind itel’s continued success in the Indian market is its dynamic expansion strategy that focusses on meeting existing market requirements through its value plus proposition.”

 He further added, “We are excited to announce the extremely aggressive and feature packed smartphone portfolio for the Indian consumers. In today’s day and age consumers are focused on maximising their smartphone experience and are looking for high performance smartphones. The latest smartphone portfolio from itelis based on the promise of “Fuller Experience” to deliver an unparalleled ownership value to the consumers and we’re sure that it will exceed the expectations in the relevant segment.”

 The full screen display selfie phone S42- A perfect blend of superior hardware and software configurations

The premium looking itel S42 comes equipped with 5.65-inch display and 18:9 HD+ resolution ultra-thin bezel design, a perfect eye catcher. The device is designed to provide a full screen display experience, thereby making it a perfect entertainment partner.

The itel S42 delivers best-in-class performance across parameters. The smartphone comes equipped with dual flash 13 MP PDAF rear & 13 MP front camera, supported by f/2.0 aperture, 5P lens and clubbed with 120-degree wide selfie angle and the bokeh beauty mode, the itel S42 is the perfect selfie companion that allows the user to click crisper and brighter images even in low light

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