Noida, March 23, 2018: Domino’s Pizza India today announced the launch of Everyday Value price on its range of regular sized pizzas. The Everyday Value price will enable customers to buy two regular pizzas at an attractive price of Rs.99 each. The new price will offer greater value for money on Domino’s Pizzas for small group sizes of 2.
This launch is a follow up to the Everyday Value platform launched on Medium sized pizzas last year, which was aimed at larger group sizes of 3-4 people.
The Everyday Value price will help Domino’s Pizza in increasing pizza penetration across markets, especially in smaller towns. It will also help existing Domino’s customers to enjoy Domino’s pizzas more often and on more occasions, thus driving increased frequency of consumption.
Announcing the launch, Mr. Pratik Pota, CEO and Whole time Director, Jubilant FoodWorks Limited said, “Further to the success of the Everyday Value pricing last year, we are now extending the Everyday Value platform to Regular sized pizzas. The Everyday Value price at Rs.99 each for two Regular sized pizzas will help us target small group occasions, and trigger increased spontaneous consumption of pizzas in single or couple ordering instances. We expect the attractive price to drive both increased penetration of pizzas as also increase in frequency of consumption.”
About Jubilant FoodWorks Limited:
Jubilant FoodWorks Limited (JFL/Company) is part of Jubilant Bhartia group and is one of India’s largest food service Company, with a network of 1128 Domino’s Pizza restaurants across 265 cities (as of January 19, 2018). The Company & its subsidiary have the exclusive rights to develop and operate Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal. At present it operates in India and through its subsidiary in Sri Lanka. The Company also has exclusive rights for developing and operating Dunkin’ Donuts restaurants for India and has 43 Dunkin’ Donuts restaurants across 12 cities in India (as of January 19, 2018).
Corporate Identification No: L74899UP1995PLC043677
Regd Office: Plot 1A, Sector 16A, Institutional Area, Noida-201301, U.P.
Corporate Office: 5th Floor, Tower D, Plot No. 5, Logix Techno Park, Sector 127, Noida 201304, U.P.