Dabur India is on an expansion spree and has announced a 51% takeover of shareholding of Badshah Masala, a Gujarat-based spices company for a deal worth ₹587.52 crores.
India is a market of spice lovers and any meal is incomplete without addition of traditional spices to add flavor to the meals. Apart from MDH, Badshah Masala is another key player in the league. Dabur’s investment in Badshah Masala will definitely help expand and grow the spice business leading to the next level and provide unmatched quality at the same time.
This decision comes with Dabur’s business strategy to expand its food business to ₹500 crores in the coming years and enter into new edible food categories. This takeover is a crucial step for the brand Dabur as it marks its entry into the over ₹25,000 crore branded spices and seasoning market in India.
At a time when branded Spices market in India is growing with more and more people getting health conscious has led to increased consumption of regional flavors across states.
With an array of food items in the existing portfolio, ground and blended spices are a good addition to Daburs brand portfolio. As an old and trusted brand of India, Badshah masala will also get its due attention and get more buyers with the name of Dabur.
This strategic partnership sounds promising and both Indian brands have a place in every household offering some great products and flavours which is a staple for any Indian home.
