Amitabh Bachchan to use Generative AI to interact with fans

BusinessAmitabh Bachchan to use Generative AI to interact with fans


One of the legendary actors of Bollywood, Amitabh Bachchan has always been at the forefront when it comes to embracing technology. Despite his old age, his willingness to take up key roles in Hindi films has never died down. Amitabh has never shied away when it comes to using tech devices and we can see this in the way he uses social media regularly to update important events that keep happening in his life along with sharing different thoughts.

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Amitabh would be using the field of generative AI by collaborating with Ikonz Studios, which will bring the biggest icons of the culture and iconic IP into interactive mediums through Artificial Intelligence. As of now, ChatGPT and Bing Chat are two of the most famous examples of generative AI. For the unversed, Generative AI means a system of artificial intelligence that has the ability to produce text, graphics, or other media as per the given suggestions or queries.

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Amitabh will be associating with the Ikonz team which will capture his defining features so that his followers and fans all over the world can enjoy a tech-driven experience. Customers in India will get the chance to communicate with Amitabhji at different locations and simultaneously have him chat with them after it gets introduced by the end of 2023.

Ikonz Studios is an AI-based company supported by Village Global, which is a venture capital company backed by prominent personalities like Mark Zuckerberg, Bill Gates, Jeff Bezos, and Mike Bloomberg. Ikonz has also got investments from Indian actor Rana Daggubatti’s and Prasad Vanga’s Anthill Ventures.

As of now, Ikonz has the content rights for Indian comic series like Amar Chitra Katha, Tinkle, and Chacha Chaudhary. With the help of this metaverse platform, famous characters like Pandavas, Supandi, and Shambu would have online avatars. The users of the platform can get into the fight of Kurukshetra, have their own chariot or bow and arrow non-fungible token (NFT), and all these can be also traded for a cost near to the physical copy.

In the past, Bollywood actors like Pankaj Tripathi, Suneil Shetty, and Sonu Sood have also come forward and shown their interest in artificial intelligence by making investments in AI-based startups that create solutions in the areas of agriculture, social media, etc. NFTs were also explored by Salman Khan, Kailash Kher, Manish Malhotra, and Amitabh Bachchan in the past by introducing their own collectibles.

Ikonz Studios is also planning to raise funds of $10 million in Series-A funding and these funds would be utilized to expand the team and develop AI tools for the entertainment sector, says a report.

It is interesting to see how the entertainment industry is willing to collaborate with startups and companies that are promoting and working in the field of Artificial Intelligence. The way computers and the internet shook all the businesses and industries in the late 1980s to 2020s, the same way Artificial Intelligence is the domain that will rule the world and several businesses in the next four decades, seems to be a holistic view.

(Image/The Statesman)

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