NEW DELHI: The IPL 2020 is facing some uncertain times after getting postponed due to the Coronavirus pandemic. Though the BCCI has been trying actively to find a window for the IPL 13, a final decision still looks far considering the global health scenario.
But amidst this turbulence, the IPL also faces some economical hurdles. The industry insiders believe that the value of IPL, which has increased double in the last five years, might see an erosion even to the tune of USD 1 billion this year if the tournament does not take place.
But will the IPL recover from the blow and slowness induced by the pandemic? “Yes. As a business model the IPL has strong base and it is in existence from 2008. The value of the product has only gone up over the years. It has the capability to regain the lost ground. Even now, the IPL is the best platform for a product launch in India as you had seen it in the past. It is getting aired at the prime time where viewership is at its optimum and it is the right time to make people familiar with either new products or new brands,” he said.
Manoj Badale, the Rajasthan Royals owner, expressed similar sentiments. “No question you are going to see short term sponsor and advertiser pressure. He told, the IPL 2020, whenever it takes place, will face some heat from the advertising sector.” However, he had little doubt that the Brand IPL will continue to grow.
“If you want to launch a brand or a new product in India, there is no better advertising platform than the IPL, the growth of brand IPL will continue,” said Badale.
