The acclaimed Indian film producer and Interior designer Gauri Khan has announced an exclusive partnership with Tata CLiq Luxury to extend her unique collection of high-end home and office products on the website.
The better half of the Bollywood Badshah Shah Rukh Khan, Gauri Khan, has stepped into the e-commerce business with her premier luxury lifestyle Gauri Khan Designs which will be exclusively available on Tata CLiq Luxury website and application.
Tata CLiq Luxury has niche audience and will allow access to members to checkout Gauri Khan Designs soft furnishings and accessories, including rugs, cushions, bed linens, trays, breakfast trays, glassware, cheese platters, artwork, coasters, small sculptures, candle holders, table lamps, side tables, trolleys, poufs, among others.
Ahead of designing celebrity homes, Gauri Khan wanted to expand and make the offerings reachable to different segments of people in the country. The partnership with the luxury e commerce platform will serve as the medium to reach the target audience. At the same time Tata Cliq luxury was also looking to expand its home décor range, so it’s a win-win for both and the brands look forward to a fruitful collaboration.
Gauri founded Gauri Khan Designs in the year 2013 with the idea to become a one-stop destination for everything interior. The flagship store in Mumbai houses a range of curated pieces across categories, and now Khan aims to make her products available to a wider audience.
