ICICI Bank has introduced an interesting banking programme for the millenial generation.
Called as ICICI Bank Mine, the offer is for instant savings account wherein a feature driven iMobile application will provide investment guidance to youngsters and help them in understanding their needs on credit and debit card, instant personal loans & overdrafts.
Sounds cool? Well, let’s understand what the officials of the bank have to say on the initiative.
Anup Bagchi, Executive Director, ICICI Bank said, “Our extensive research shows that millennial customers want banking to be simple, digitally enabled and customised. Based on these insights, we have created ‘ICICI Bank Mine’, the country’s first full banking stack for millennials. It offers a mobile first, highly personalised and experiential led banking experience to them. We have noticed that, while the millennial customers want ‘digital first’, they don’t want a ‘digital only’ bank. This has led us to introduce a new format experiential branch suited to the lifestyle of millennials.”
Any millennial aged up to 35 years can apply online for an ‘ICICI Bank Mine’ account from tomorrow (November 6) .
So, what are you waiting for? Just check out the bank’s official website and grab the opportunity to enjoy your festive season in a better way.
By Sahana Iyer
