In today’s times, content cannot be static or the same. Content on the digital and other platforms has to be interesting, informative, and engaging with the audience. Say, for example, now I am writing an article on content interaction, so I cannot simply write its definition and meaning and leave the topic as it is. In order to ensure that you like my article, I have to use the first-person voice and also quote some easy-to-understand examples so that you get an idea of what I am talking about. It is how I need to keep my copy engaged till you read this article till its end.
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Content Interaction also includes asking the readers to like, comment, share and talk about my article on other platforms. So, in order to get you engaged with my article, I will keep an opinion box open at the end of my article so that you as a reader can share your views as well about content interaction. I may end the article by asking what are your views on the ways of content interaction in the digital world. This will pique your interest as I have not just given you my side of the information but also helped you share your understanding with the readers online.
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So, even if I get 5 to 10 comments on this content piece, I will think that my article has been a success because I was able to strike a chord with my readers. Also, if the article gets many shares and reshares, it would simply mean that my readers were more interested to pass on the content to others than writing or leaving a comment on the given topic. So, basically, content interaction also involves participation from the readers wherein they rate and review the content either on the original platform or somewhere else where they are huge discussions going on all the time like Twitter, Instagram, Facebook, WhatsApp, etc.
I will give you a real-life example of how content interaction works in a WhatsApp group of a building. Whenever a new notice comes online about the housing society and development, new rules and regulations by the government for the housing society members, such news items get widely circulated on WhatsApp groups of building members. This is to ensure that the members of a housing society are updated with the current norms and rules of the government in managing and maintaining a housing society.
Even on a Facebook group of Salman Khan or any celebrity fans, you will find a lot of links shared from the websites that cover news about such celebrities. This is nothing but the content that is getting the attention of the readers because their favorite celebrity has been covered by a news portal. Whenever there is a sensational or controversial news topic, news websites cover them on a quicker basis to reach out to more readers. The faster the website publishes the content on such topics, the better it gets ranking, and also live readers interact with the content in the form of comments and shares.
