Kolkata Knight Riders (KKR) co-owner Shah Rukh Khan on Thursday unveiled the new campaign of the franchise for this year’s Indian Premier League (IPL), set to be played in the United Arab Emirates (UAE).
“@kkriders #HaiTaiyaar… come on, let’s get behind our Knights and support them through this season! #TuFanNahiToofanHai,” Shah Rukh wrote in a social media post.
Explaining their new campaign, KKR have said, “This year, the Knight Riders have only one chant and one salute, and it’s all about you. Tu jaan le tu kaun hai, #TuFanNahiToofanHai”.
Dinesh Karthik had earlier accepted that KKR, who enjoy one of the mists loyal and energetic fanbase in the IPl, would miss the buzz of their home ground Eden Gardens. Speaking about the campaign, the KKR skipper said that it was the team’s way to convey what fans mean to them.
“We will be missing our fans this year and the energy of Eden Gardens. We wanted to communicate directly with KKR fans, and wanted to convey what they mean to us. We do understand that they can’t be here in person with us, but they will be in our hearts,” Karthik said
With the Cycle Amphan ravaging the state in the middle of a global pandemic, Bengal has been in the middle of a gargantuan crisis. And, Karthik wants to put a smile on Bengali people by winning the IPL this year.
