Tasty, trendy, convenient and simplified nutrition supplements to address the essential health and wellness needs of young millennials always on the go
Meerut, 9 February 2022: Continuing to solidify its leadership in the health and immunity space through constant product innovation, Amway India, one of the country’s leading FMCG Direct Selling companies, for the first time ever introduced a range of nutrition supplements in trendy, tasty, convenient and simplified formats like flavorful gummies and mouth dissolving jelly strips under its flagship brand Nutrilite. The range is power-packed with essential nutrients for overall health, immunity, bone health and eye health. Designed to suit modern lifestyles, especially of the busy young millennials, this range of on-the-go nutrition supplements is all set to further strengthen Amway’s nutrition portfolio.
Understanding the busy lifestyles of the millennials today, Amway has formulated the on-the-go nutrition solutions to meet their everyday nutrition needs. Currently, the range comprises three products – Seize the Day, strawberry flavored gummies containing vitamins and minerals to support overall health and immunity, D-fence – mouth dissolving jelly strips containingVitamin D3 to support bone health and immunity, and I Candy gummies containing Lutein & Zeaxanthin to support eye health.
Announcing the launch, Mr. Anshu Budhraja, CEO, Amway India said, “The launch of this new range under Nutrilite is a defining moment in the evolution of the brand. We aim to amplify the use of supplements in maintaining a healthy life with these fun and convenient nutrition formats which are designed to meet your nutritional requirements. Today, with the youth spending time mostly indoors, leading to sunlight deprivation and deficiency in Vitamin D, and with prolonged exposure to blue light radiation from various digital devices, it is equally important to address the need to maintain bone health and eye health as well along with maintaining overall health and immunity. Understanding this need, we have so far introduced gummies and jelly strips packed with essential nutrients to benefit the targeted conditions. The range is specially designed to complement today’s fast-paced lifestyles of the young millennials who are always on the go. Giving impetus to our focus in the areas of personalized and simplified nutrition, especially for the youth, we expect this new range to meet their expectations and everyday nutrition needs and thereby contribute significantly to our overall nutrition category.”
Betting big on product quality and innovation as one of its key growth drivers, Amway India continues to lay focus on offering differentiated products from its nutrition portfolio. The new range of supplements in these innovative formats with no harmful additives and preservatives is fresh addition, keeping pace with the changing consumer preferences.
Commenting on the launch, Mr. Ajay Khanna, CMO, Amway India, said, “Our latest offering of supplements in these innovative formats is best defined as cool, trendy and simplified nutrition from Amway powered by our flagship brand Nutrilite to address the nutrition needs of the new generation consumers. As per recent reports, 48% of consumers do not consume supplements because of lack of tasty formats and a massive 73% of the potential audience are open to considering gummies as a suitable format. This is led by factors such as busier lifestyles, rising disposable income and increased focus on preventive solutions. Also, the youth today are well informed, aware and conscious about the fact that their regular diet is not enough to meet the nutritional requirements. This is leading to a growing interest among them for nutritional supplements. But they are always on the go and thus, look for formats that are effective yet easier and tastier to consume and which seamlessly fit into their day-to-day consumption. Therefore, this new range of supplements by Nutrilite in gummies and jelly strips formats is one of the most promising ways to address the rising demand for convenient, tasty and simplified nutrition. The supplements are tailor-made to meet the essential health and wellness needs of modern lifestyles.”
“Nutrilite, has championed the plant-based approach to supplementation for over 80 years offering highest levels of Purity, Safety, and Potency adding to the efficacy of the product, which is the key product differentiator, and owing to its strong legacy and equity in the market, we are confident that our innovative offering will certainly cater to the evolving needs of our modern consumers,” he added.
Committed to helping people live better, healthier lives, Amway India continues to strengthen its foothold in the health and immunity domain through consistent product innovation and unique seed-to-supplement product development under Nutrilite – the world’s No. 1 selling vitamins and dietary supplements brand. All Nutrilite products are backed by Amway’s strong legacy of scientific research, making them an effective way to maintain one’s health.
Seize the Day multivitamin and mineral gummies, D-fence Vitamin D3 jelly strips and I Candy Lutein & Zeaxanthin gummies are available in packs of 60 gummies or jelly strips and are priced at INR 799, INR 630 and INR 629 respectively. These are available for sale exclusively through Amway Direct Sellers /Retailers across India. To know more, visit the company’s website www.amway.in.
About Amway India
Amway India is a wholly-owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1 direct selling company with presence in over 100 countries & territories.
Globally, Amway is 60+ years old, US $8.4 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 750 patents granted and another 220 patents pending. Amway has more than 500 scientists, engineers, and technical professionals who extend our innovation and science capabilities through 11 locations to deliver global, regional, and local product research and development.
Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Retails and Direst Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[2]. Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India.
