-A one-of-a-kind credit card with a slew of fitness and health-related perks –
New Delhi, 14 December 2021: SBI Card, India’s biggest pure-play credit card issuer, today announced the launch of ‘SBI Card PULSE,’ a first-of-its-kind fitness and wellness-focused credit card. The card has been meticulously created with unique features and perks to support cardholders’ proactive attitude to health and wellbeing. It is targeted at customers across the country. Furthermore, on payment of the membership fee, SBI Card PULSE is the only credit card in the business that offers clients a Noise ColorFit Pulse Smartwatch worth Rs. 4,999 as a welcome gift.
The debut of the SBI Card PULSE credit card coincides with the rising urge among Indian customers to keep active and healthy. With changing lifestyles, technological advancements, worldwide exposure, and higher disposable incomes, consumer awareness of good health and well-being is at an all-time high. This is reflected in their daily lives, whether it’s via cuisine, dress, leisure activities, or other areas of their existence. Surprisingly, this increased desire to keep healthy transcends age, geography, and economic levels. In this context, SBI Card PULSE seeks to provide users a unique value proposition that not only meets their health and wellness spending demands, but also offers them with personalised rewards to help them achieve their fitness goals.
“There has been an increasing consciousness surrounding the need to maintain a healthy lifestyle, and COVID-19 has, without a doubt, provided a fillip to that concept,” Rama Mohan Rao Amara, Managing Director and CEO of SBI Card, said of the introduction. At SBI Card, we’ve seen that health and wellness has become one of our customers’ most popular spending categories. Indeed, with reasons like expanding urbanisation, India’s large youth population, and rising spending power, the expenditures share of this sector is expected to increase even more. We feel that now is the best moment to launch a well-thought-out product in the shape of ‘SBI Card PULSE.’ The one-of-a-kind credit card is designed to meet our consumers’ growing desire for fitness and wellbeing as they strive for a better lifestyle.”
SBI Card PULSE clients receive a Noise ColorFit pulse Smartwatch as a welcome gift. This smartwatch comes with a 1.4-inch full-color display, blood oxygen monitoring (SPO2), and sleep tracking, among other functions that will help users on their way to a healthier lifestyle. SBI Card PULSE clients get a free one-year Fitpass Pro subscription that gives them access to a curated network of over 4000 gyms and fitness studios throughout India, as well as unlimited online exercise sessions including activities like Yoga, Dance, Cardio, Pilates, and more. The card also comes with a one-year complimentary Netmeds First subscription, which includes unlimited online doctor consultations for a year, an annual basic health check-up, an extra 5% discount on pathology lab tests, and unlimited free and priority delivery. FITPASS and Netmeds memberships are authorised when the first retail purchase on the card is completed and the yearly fee is paid each year.
The contactless card, which is aimed at the mass affluent customer category, has been introduced on the Visa Signature platform and comes with an annual membership cost of Rs 1,499 only. The yearly expenditure milestone of Rs 2 lakh during the card membership year qualifies for the renewal fee waiver. Customers may earn 5X Reward Points when they purchase at pharmacies and chemists, eat out, or go to the movies. In addition, cardholders who reach the yearly expenditure milestone of Rs 4 lakh during the card membership year will receive a Netmeds e-voucher worth Rs 1,500.
Apart from health and wellness perks, the card also includes 8 complimentary domestic lounge visits per year, a $99 Priority Pass subscription, complimentary group travel insurance, complimentary fraud liability protection, and gratis aviation accident cover.
Highlights of SBI Card PULSE
- Welcome benefit: Noise ColorFit PULSE Smartwatch worth Rs 4,999 on fee payment
- Joining & activation benefits:
- o Free one-year Fitpass Pro membership, which includes: FITPASS Membership – access to a handpicked network of 4,000+ gyms and fitness facilities; up to 12 monthly sessions (limited to no more than 3 sessions per week and 1 session per day).
- Fitcoach and Fitfeast memberships provide access to AI-driven individualised fitness coaching routines and experienced nutritionists through the FITPASS mobile app.
Complimentary one-year Netmeds First Membership, that includes:
- Unlimited online Doctor consultation for a year
- Annual basic health check-up
- Additional 2.5% NMS cash (Up to Rs 100) on every prepaid offer
- Additional 5% off on pathology lab tests
- Unlimited free and priority delivery
- Reward Points:
- 5X Reward Points on spends on pharmacies and chemist shops, dining, and movies;
10 Reward Points on every Rs 100 spend.
- 2 Reward Points on every Rs 100 spent on most categories.
- 5X Reward Points on spends on pharmacies and chemist shops, dining, and movies;
- Milestone benefits:
- Annual fee waiver of Rs 1,499 upon achieving the annual spend milestone of Rs 2 lakh within a card membership year.
- Netmeds E-voucher worth Rs 1,500 on achieving annual spend milestone of Rs 4 lakh within a card membership year.
- Travel benefits:
- 8 complimentary domestic lounge visits in a year (Up to 2 per quarter)
- Complimentary Priority Pass membership worth $99
- Complimentary insurance benefits:
- Complimentary Air accident cover of INR 50 lakh
- Comprehensive travel insurance cover: Loss of checked in baggage, loss of travel documents, checked in baggage delay, delay in flight.
- Complimentary fraud liability cover of INR 1 Lakh.
- Fuel surcharge waiver: 1% fuel surcharge waiver applicable on transactions of amount ranging from Rs 500 to Rs 4,000; Maximum surcharge waiver of Rs 250 per calendar month per credit card account.
About SBI Card
SBI Cards and Payment Services Limited is a non-banking financial company that provides a diverse credit card portfolio to individual cardholders and corporate clients, including lifestyle, rewards, travel & fuel, and banking partnerships cards, as well as corporate cards that cater to all major cardholder segments in terms of income and lifestyle. The brand now has a large base of over 12.58 million active cards. It features a multi-channel customer acquisition network that allows it to engage potential consumers in a variety of ways. SBI Card is a technology-based business.
P.S. The company’s trademark is ‘SBI Card,’ which is registered under the name ‘SBI Cards and Payment Services Limited.’ The company’s stock is traded on stock markets under the ticker symbol ‘SBICARD.’
