Dabur has set up a 15ft. Hajmola Mr. AAM bottle installation with a unique concept of measuring loudest Chatkara through a decibel meter for the Championship
Meerut, 2024: Hajmola, leading Tasty Digestive Brand from the house of India’s largest Science-based Ayurveda company Dabur India Limited, has launched a unique initiative ‘Hajmola Chatkara Championship’ at Nauchandi Mela, Meerut – one of the biggest, month long, most colorful and interesting fairs of the country.
To engage visitors, Hajmola has set up a sound proof 15ft. Mr. AAM Bottle Installation with a unique concept of measuring loudest Chatkara through a decibel meter for the Championship. The participants will be given branded Mugs and Hajmola samples. Apart from the contest, the visitors can also Engage in fun& 1 min games, interactive experiences at the engagement.
Mr. Ajay Singh Parihar- Senior GM Marketing, Dabur India Limited said, “The Nauchandi Mela is the biggest fair of Meerut and is a vibrant festival celebrating culture, traditions, and holistic well-being. Keeping this in mind, we have launched ‘Hajmola Chatkara Championship’ for the visitors to participate and engage, let them experience the chatpata world of hajmola with 7 different flavours & engagement through fun games.”
“We are excited to come up with a unique concept of measuring loudest Chatkara through a decibel meter for the ‘Hajmola Chatkara Championship’. The initiative is not only attracting thousands of people in the fair, But integrating the brand ideology of Chatpata & Chatkara by asking visitors to make a chatkara sound after consuming Hajmola . We are truly grateful for the overwhelming support we are receiving from the Mela attendees, who are embracing our vision of brand synonyms with chatkara.” Mr. Amit Garg -AGM Marketing, Dabur India Ltd said.
