Meerut, 12th September 2022: Taking its CSR initiative one step further, Dabur Hajmola, a tasty, fun-filled digestive from the house of India’s leading Science-based Ayurveda Company Dabur India Ltd has launched a Film Campaign “Hajmola Achhai Ka Chatkara” to honor the unsung heroes and sheroes of our society.
“We feel proud to come up with such a humane campaign to honour the unsung heroes and sheroes of our society. They work selflessly for the betterment of the society and fight on behalf of humanity to help people escape the shackles of difficult circumstances and heaps of darkness. Appreciating their efforts, Dabur Hajmola brings out the stories of those who selflessly dedicate themselves to the greater good in an interesting film. Through this film, we hope to inspire people by bringing out positive stories of change backed with powerful insight that touches people’s emotions, whom every Indian could sensitise with. The film creates awareness in the subconscious mind of the people with positive and actionable thoughts, carrying a reminder to be good and kind to everyone. Mr. Ajay Singh Parihar HOD Marketing OTC, Dabur India Ltd Said. The film “Hajmola Achhai Ka Chatkara” highlights three Personalities continuously moving ahead in a mission to bring irreversible change in society. In the film Shilpa Sonal is seen educating underprivileged children, Anchal Bhalla is seen providing food to people in need, and Omkar Nath Sharma collects medicines from people who no longer require them and distributes them to people in need.
“We, as responsible citizens, can take a step in serving the society and create change by doing something impactful to the lives of people. We must take a moment and thank all the unsung heroes and sheroes for their kind service by echoing their efforts to make the world a better place to live in. Dabur Hajmola urges all to bring forward the untold stories of these heroes with #HajmolaAchhaiKaChatkara, intending to feature the deserving stories on their Instagram handle @hajmolaindia as a token of gratification. Mr. Ajay Singh Parihar HOD Marketing OTC, Dabur India Ltd Said.
