Clovia, India’s premier lingerie, sleepwear and activewear brand has recently announced the opening of its first EBO in Hisar, Haryana. The new store is spread across 411 square feet and is located at DSS 59, CHE LIDHS road. It houses Clovia’s comfortable & stylish innerwear, sleepwear, and activewear as well as Skivia’s range of personal care products from the House of Clovia.
Clovia debuts in Hisar as the brand has been aggressively expanding its footprint in tier-II and tier-III markets largely because most of its repeat customers come from these geographies.
Clovia also organises regular meet-ups at its stores for its customers to experience its latest collections. This also gives the brand an opportunity to engage with the customers and trigger conversations around pain points, suggesting solutions and then seeking feedback on the products used. Clovia’s products are available across leading multi-brand stores (offline and online) as well as its own exclusive stores and www.clovia.com.
Commenting on the launch, Mr Pankaj Vermani, Founder and CEO, Clovia said, “At Clovia, we have been constantly innovating and evolving our product offerings as well as our retail stores as per the changing needs and demands of our patrons. With the opening of a new Exclusive Brand Outlet in Hisar, we aim to reach out to more consumers who look for an enhanced shopping experience and not just make a purchase. Our unique combination of technology, innovation, and fashion has made us one of the fastest-growing lingerie brands in India, and we are confident that our Hisar store will add a new dimension to our customer experience”
The brand-new outlet has been designed keeping the brand’s ethos in mind and will provide a consumer-friendly shopping experience across product categories.