Meerut, 23rd July, 2025: Bharti Airtel (“Airtel”) has announced significant progress in its mission to protect customers in Uttar Pradesh (West) and Uttarakhand from rising online frauds. As part of the nationwide rollout of its AI-powered fraud detection system, Airtel has successfully safeguarded more than 9.7 million users in Uttar Pradesh (West) and Uttarakhand within just 69 days of launching its advanced fraud detection system.
Automatically enabled for all Airtel mobile and broadband customers, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, E-mail and other browsers. It leverages real-time threat intelligence to examine over 1 billion URLs daily and blocks access to harmful sites in under 100 milliseconds.
For instance, if a resident in Aligarh receives a suspicious message that reads: “Your package is delayed. Track it here: http://www.tracky0urparcell.com”. And if the unsuspecting resident, then clicks on the link, Airtel’s system also clicks into gear. It instantly scans the link and if flagged as suspicious, it blocks access. The user is redirected to a warning message that reads: “Blocked! Airtel found this site dangerous!” All this instantaneously. This real-time interception prevents users from falling victim to all kinds of frauds.
Commenting on the initiative, Anchit Goel, COO – Uttar Pradesh (West) and Uttarakhand, Bharti Airtel, said “At Airtel, we are dedicated to protecting our customers from various types of fraud. Today, we are excited to introduce our fraud detection solution, which aims to safeguard all customers across every platform, enhancing internet safety for everyone and shielding against new threats. We are confident that our solution will offer comprehensive protection to customers in Uttar Pradesh (West) and Uttarakhand against cyber threats, allowing them to explore the digital landscape with assurance.”
With Uttar Pradesh (West) ranked as one of India’s most digitally advanced states, the threat of online fraud has grown in both its urban and rural regions. Fraudsters increasingly target users through phishing links, fake deliveries and spurious banking alerts. Cities like Meerut, Moradabad, Agra, Aligarh, — along with remote areas such as Baghpat, Bijnor, Amroha, Firozabad, and Etah among others — have seen a sharp rise in such fraudulent attempts. Airtel’s solution acts as a statewide digital shield, protecting families, senior citizens, homemakers, students and first-time smartphone users alike.
The AI-driven platform delivers fraud warnings in the user’s preferred language, including Hindi, making it highly effective for the state’s diverse population. This multilingual support is especially impactful in districts with low digital literacy or where English is not widely used.
The solution operates silently in the background, requires no installation and is offered free of cost. Uttar Pradesh (West) is at the forefront of digital adoption — from online banking to government e-services — and Airtel’s initiative plays a critical role in creating a safer digital ecosystem across the state. Whether it’s a working professional in Meerut, a homemaker in Moradabad, or a student in Agra, Airtel helps make every digital interaction safer.
In the last 69 days of the launch, Airtel has blocked more than 212,526 malicious links and shielded 190 Million users across the country.
