Muzaffarnagar : Aditya Birla Sun Life Mutual Fund (ABSLMF) announced the opening of its full-service branch in Muzaffarnagar, Uttar Pradesh. The branch is located at: 414, Kambal Wala Bagh, New Mandi, Muzaffarnagar, Uttar Pradesh – 251001. The new branch will play a key role in deepening mutual fund penetration in Muzaffarnagar which has been one of the fastest growing centres in the state. In helping serve the increasing financial investment needs of investors in the region, it will be an active contributor to Aditya Birla Sun Life Mutual Fund’s growth in Uttar Pradesh.
Speaking about the launch A. Balasubramanian, MD & CEO, Aditya Birla Sun Life Mutual Fund said, “We are pleased to strengthen our presence in Uttar Pradesh, which has been a key contributor to the Mutual Fund industry. There has been a steady rise in retail interest for Mutual Funds from Muzaffarnagar and adjoining areas of Shamli, Khatauli, Budhana, Jansath and Purqazi. We are certain that our presence in Muzaffarnagar will help us tap the potential of this market and expand our presence in Uttar Pradesh in line with our growth strategy.”
“At an industry level, as per AMFI data 62% of the total AUM from Uttar Pradesh is in equity oriented schemes. The state also features in the top 10 states in terms of average assets under management. This is a reflection of the growing popularity of mutual funds in the State especially in Equity mutual funds”, Mr. Balasubramanian further adds.
The Branch will cater to the financial investment needs of the region’s retail and institutional investors, and distribution partners. It will also showcase ABSLMF’s product and service offerings to a whole new set of potential customers.
Investors and distributors can now experience the full spectrum of mutual fund solutions, transactional and service support initiatives hallmark of Aditya Birla Sun Life Mutual Fund across India. Services such as eKYC facility and user-friendly mobile application ABSLMF FinGo will help first-time investors experience mutual funds with great ease and convenience. Distributors can use these tools from ABSLMF to channel new investor interest in mutual funds to grow their business, and the industry’s customer base.
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