Zomato issues clarification, after its Mahakaal ad kicks up a row

NationalZomato issues clarification, after its Mahakaal ad kicks up a row

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New Delhi: The popular food delivery company Zomato issued a clarification on Sunday for reportedly hurting religious sentiments. The company courted controversy over an advertisement featuring Bollywood actor Hrithik Roshan and containing the name ‘Mahakal’ Thali. In the clarification, the company said that the advertisement was part of its pan-india campaign in which top local restaurants in each city and their top dishes based on popularity were identified.

It said, “Mahakal restaurant is one of our high-order-volume restaurant partners in Ujjain and thali is a recommended item on its menu. We deeply respect the sentiments of the people of Ujjain, and the ad in question is no longer running. We offer our sincerest apologies, for the intent here was never to hurt anyone’s beliefs and sentiments.” In the advertisement, Hrithik is heard saying, “Thaali Khane ka mann kiya Ujjain mein, toh Mahakaal se Manga liya (As I wanted to have a dish in Ujjain, I ordered it from Mahakaal).”

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The advertisement incurred the wrath of the Hindus who was it simply mocked the renowned Mahakal temple. Immediately after criticism, the company withdrew and advertisement and issued a clarification.

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