Tips for film producers to invest in the right scripts
With the recent release Brahmastra Part One: Shiva being called a blockbuster by one section of the media and some celebrities and critics writing off the film by calling it a disaster, I really wonder what has happened to the Hindi film industry that used to dominate in all the markets and areas of the country a while ago. Before the coronavirus pandemic times and when the Khans of Bollywood were really giving back-to-back blockbuster movies along with other hardworking cum talented actors and actresses, 2022 has witnessed the worst of everything in the film industry.
Yes, the theatres and cinema halls were not completely open in the last two years and there were a lot of restrictions all over the world making it difficult to work. However, if film producers are investing in scripts and actors, then they should also have a backup plan rather than putting all their money on just name, fame, and showbiz. I wouldn't blame the actors or directors for putting up a bad show or when big-budget films fail abruptly at the box office because they all are at the end of the day, just doing their job which didn't live up to the expectations.
But when it comes to a film producer, he has all the rights and says when he is presented with a film script or story or writing or screenplay before it gets released in the public view. When you are investing money in something, each penny counts to you. After all, no producer in India has come from a king's family wherein even if he or she loses 500 crores on a film project, he still has a lot of wealth to enjoy in his lifetime. It is all hard-earned money for each film producer by working for different jobs and doing a lot of financial work to get that wealth accumulated in his bank or savings.
So, what Bollywood needs to learn from these 28 flop movies and 3 hit films in 2022 is that think before you hit the "release" button. Yes, the actors and actresses are talented, yes you have got a powerful cast who have a lot of experience in emoting and even delivering the dialogues, but what goes for a toss is the script that doesn't match with the audience's expectations. As a film producer, you need to realize that the audience, aam janata, has gone through a lot in their lives in the past two years.
It wasn't an easy ride for them when they lost a job, lost a loved one, and even are facing inflation in their present lives that are not something easy to digest for them. The health of the aam janta is declining and so is mental health. That is one part of the present story but what is growing more in recent times is the OTT viewership and the access to watch different languages movies on the OTT and TV channels. Remember these factors should be considered before you okay a script and get ready to produce the film so that your efforts, time, and money are not wasted the next time.