The day-long experiential activation allowed Mumbaikars to track and analyse their fitness quotient in real-time
Mumbai, : Renowned tough watch brand G-Shock from the house of Casio brought out the fitness quotient of Mumbaikars as they organised yet another fun-filled engaging activity on Juhu Beach. Brand loyalists and health enthusiasts gathered through the day to participate in the real-time fitness activity, allowing them to get on a treadmill and track themselves through the superior features of a G-Shock watch.
The key feature of the watch i.e. step count was displayed in real-time on the G-Shock watch mounted on the high-visibility hoarding. The activation allowed the brand to communicate G-Shock’s key messages and USP’s to its target audience through an efficient and innovative approach.
Over the years, G-Shock watches have become synonymous with fashion with their trendy designs and unique features. Through this innovative activation, the brand got a chance to engage with fitness and adventure lovers first-hand, while highlighting the brand’s core offerings
Many individuals stopped by and participated in the activity. Others were awed by the huge watch and real time display of the step count on the watch at the hoarding.
Built from a mission by creator Mr. Ibe to create the unbreakable watch, G-SHOCK stunned the world with a concept for toughness that defied conventional watchmaking logic. Creating technologically advanced watches that can resist gravity, freezing temperatures, high water pressure and magnetic fields, G-SHOCK watches are built to last forever through a constant pursuit of toughness.
Launching in 1983, G-SHOCK watches have sold over 100 million watches in over 100 countries.
About Casio India
Casio India Co. Pvt. Ltd. (CIC) has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co. Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.
Casio India’s range of products include sales and marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Laser-LED based green Projectors, Wrist Watches, Clocks and EMI (Electronic Musical Instruments). The company has also established service centres across the country to provide after-sales-services. Today, Casio is known for its reliable product quality and exemplary innovations and is one of the world’s most recognized brands due to its vast product range.