With the festive season just around the corner, Anavila is all set to launch her collection ‘JOY’ epitomizing the warm emotional wave that are Indian festivals. Drawing inspiration from the joyous, celebratory and cheerful mood that prevails during this particular time of the year, the collection conveys heartfelt stories with an amalgamation of beautiful aesthetics, nuanced details and individualistic style.
Representing this exuberant spirit are gorgeous tunics, exquisite blouses, elegant trousers and Zari detailed saris in a mix of plaids, stripes and solids. At its heart, the line encompasses breathable linens, that have been blended with silks and zari to create festive-ready ensembles. The colour palette includes a mélange of stunning hues—pretty blushes, statement bricks, lovely peaches, cardamom and Ladakh blues transitioning to fiery reds, cinnamon and curry leaf greens with accents of gold or silver accentuating the patterns.
Taking centre-stage is soft khatwa detailing, interspersed with pleating and beautiful hand embroidery on blouses and tunics; the wide spectrum of kaftan-like silhouettes in both shirts and blouses lend an air of sophistication and comfort. Striking dupattas and blouses in vibrant hues have been designed to create differentiated looks using the same saris. The new collection re-introduces the quintessential salwar that can be paired with beautiful separates for a celebratory look.
Speaking about her latest offering, Anavila said, “To me, festivals represent joy. A feeling of warmth, jubilation and much-deserved time off from all things work. It’s the time of the year that everyone looks forward to—food, celebrations, and spending time with loved ones. The concept of getting dressed for festivals is also very symbolic and wearing new clothes is a way to usher in the good times. For festive 2019, our inspiration is the utmost feeling of joy which fills this season.”
Taking centre-stage is soft khatwa detailing, interspersed with pleating and beautiful hand embroidery on blouses and tunics; the wide spectrum of kaftan-like silhouettes in both shirts and blouses lend an air of sophistication and comfort. Striking dupattas and blouses in vibrant hues have been designed to create differentiated looks using the same saris. The new collection re-introduces the quintessential salwar that can be paired with beautiful separates for a celebratory look.
Speaking about her latest offering, Anavila said, “To me, festivals represent joy. A feeling of warmth, jubilation and much-deserved time off from all things work. It’s the time of the year that everyone looks forward to—food, celebrations, and spending time with loved ones. The concept of getting dressed for festivals is also very symbolic and wearing new clothes is a way to usher in the good times. For festive 2019, our inspiration is the utmost feeling of joy which fills this season.”
