Meerut: Amway India, which is one of the principal FMCG direct selling companies, has through Emmanuel Global Consultancies, associated with Olympian Saikhom Mirabai Chanu as the brand ambassador for Amway and its Nutrilite series of products. Chanu will be promoting the company’s campaigns centered on its foundation range such as Nutrilite Daily, Omega, and All Plant Protein amongst others, over different platforms. The agreement with the Olympic medalist is as per Amway’s focus on strengthening its health and nutrition category, particularly targeting women and youth in the country.
Amway launched Chyawanprash by Nutrilite
Talking about the association, Mr. Anshu Budhraja, CEO, Amway India said, “Amway and Nutrilite symbolize best of entrepreneurship, opportunity, women empowerment, nutrition, and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.”
“Our association with Ms. Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families, and ultimately for the society-at-large. Comprising over 60% direct sellers, women and youth are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women,” he added.
‘Finding strength in femininity’, Adidas bats for greater women participation in sports
Sharing her views about her partnership, Ms. Saikhom Mirabai Chanu said, “Nutrilite is an iconic brand, recognized globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is the world’s no 1 vitamins and dietary supplements brand, committed to making people’s lives healthier.”
Discussing on the latest brand ambassador Mirabai Chanu, Ajay Khanna, Chief Marketing Officer, Amway India, said, “As the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Ms. Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.”
No wonder Amway continues to be a leader in the health and immunity sector through regular product innovation and special seed-to-supplement processes in the nutrition segment. Nutrilite, the flagship label of Amway, has a flourishing legacy of over 80 years of exploring and developing the plant-based approach to supplementation.
Lately, the company has introduced Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus, which is a specific supplement in the food for special dietary usage (FSDU) section, besides establishing the nutrition collection. With growing consumer trends, the nutrition category has recorded a huge growth with Nutrilite contributing over 61% to the company’s business revenue.
