- The one of its kind innovative movie theatre beats power cuts by providing uninterrupted Entertainment
- Lead actors of COLORS’ show Shrimad Bhagwat Mahapuran, Rajniesh Duggall and
Shiny Doshi grace the occasion
Meerut : While India has made remarkable progress in bringing electricity to every town, there are still millions who are shrouded in darkness. One such city in Uttar Pradesh is Meerut where major power cuts and electricity issues during blazing temperatures cripple the lives of the localities even today. Thousands of people are deprived of their necessities, comfort and moreover their daily dose of filmy entertainment. Driving out the darkness, bringing light and relief into the city of Meerut will be Viacom 18’s Hindi movie channel, COLORS Cineplex with the launch of Uttar Pradesh’s first solar-enabled theatre Electro COLORS Cineplex at the Nauchandi Mela this year. With a promise to provide unceasing entertainment, the brand with this initiative enhances its focus on societal welfare and synergize their efforts towards creating an unparalleled entertainment zone. To unveil the theatre, actors of COLORS’ new finite mythological series, Shrimad Bhagwat Mahapuran, Rajniesh Duggall (Krishna) and Shiny Doshi (Radha) visited Meerut today.
Curated to bring cinema closer to its viewers, Electro COLORS Cineplex is an enclosed theatre capacitated with solar panels and comfortable seating to facilitate non-stop and on-the-go entertainment. Apart from the movie screening, the audience will also get an opportunity to make complete use of the solar-powered mobile charging units to charge their mobiles while watching movies. Additionally, the viewers can enjoy the local flavors and experience various fun and engaging activities including a ride on a giant wheel, participating in Bollywood quiz and mimicry contests whilst in the mela. Winners will be picked hourly and gratified instantly by featuring their names on the big screens put up across the mela.
Speaking about their visit to Meerut, actor Rajniesh Duggall said, “As Indians, we enjoy watching movies and 
look forward to the best cinematic experience. Colors Cineplex’s solar theatre is a great contribution towards protecting the environment and I am happy to be a part of the initiative. I would urge every Meerutian to support and be a part of this.” He further added, “Shrimad Bhagwat Mahapuran is drawn from the spiritual scriptures and will bring forth stories of great virtues and wisdom. As Lord Krishna, I will be seen narrating stories to Radha while elaborating various learnings from our mythology.”
Actor Shiny Doshi said, “There is so much that we can do with the renewable energy and Colors Cineplex’s Electro solar theatre is a great step towards building an eco-friendly system. It will not only cater to people’s entertainment needs but will also bring them some relief from the scorching heat.” She added, “Shrimad Bhagwat Mahapuran will recreate the journey of Krishna on earth and how the supreme God teaches a way of life at every step to his disciple Radha. It’s an honor to be a part of a show that enlightens the audience and I am looking forward to a great experience.”
