Social media means a huge set of options of social networking websites like Facebook, Twitter, LinkedIn, Pinterest, Instagram, among others. The traffic from social media that you got on your website, mobile site, or mobile app from social networks and social media platforms are known as Social media traffic. The traffic of social media can be from the paid or organic medium. It purely depends on the marketing campaigns that you run on various social media platforms.
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One can check out Google Analytics and click on the website under the Social media report section. You can click on Acquisition, then All Traffic, then Channels to get a detailed view of the social media traffic under the Social column. If you run a website or mobile app or mobile site, it is important for you to know how to get the required traffic from different sources. One important is social media traffic that amounts to around 4 to 10% of the traffic to a website or app on average, as per a report.
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In order to get a good amount of traction on social media, there are certain tips that you can follow.
1) Understand that your followers’ requirements are important. Do not spam your social media feed thinking that it is only about you or your company.
2) Think of your social media page as to how you view your profile. Would you like it if a company keeps promoting its products or services by pushing constant updates on your newsfeed? No right, same way you need to set boundaries and ensure that you don’t cross your line.
3) Make sure to give value to your social media pages. Do not under or over-deliver as it is important for your followers to keep updated about what is relevant happening in your company than getting promotional messages all the time on their feed.
