What is Guest Blogging?
Guest Blogging is one of the best forms of digital marketing. In the times of digital marketing growth, having engaging content on social media channels and even on the websites are an important thing. Companies want to keep their audiences engaged with interesting content so that they can retain their customers and also give them enough ways of relating with the brand.
Guest blogging has been found as one of the most informative ways of guiding customers about products and services. Guest blogging comes into the picture when the company feels to collaborate with bloggers outside their team in order to bring out fresh and unique content on their platforms. So, what is guest blogging all about?
Guest blogging is when a company invites a blogger outside their company to write a blog that is published on the company's website or network of websites. Guest blogging can be done by a writer who works in the same industry or it can be also done by an expert on the subjects related to the company. For example, a blog that deals with MBA students' products and services, can invite a guest blogger who can be a working professional or academic expert to offer advice for MBA students and graduates. The blog topics can be based on the interest of the students such as what to do after an MBA, how to get a job in a corporate office, what career options as an add-on to an MBA etc.
This will enrich the audience's experience on the blog as they would be getting insights from someone who is working in the industry or in the academic field. Guest blogging also builds the credibility of the blog and in exchange, the writer gets a reach to a wider audience that the blog has specialized into.
Guest blogging brings out fresh content in the blog that is not possible with the existing blogger plan. It also increases the brand awareness of the blog or website as the guest blogger may also share the links of his blog on his or her social media channels. Guest blogging can also improve the knowledge base of the readers of the blog and thus, improve the SEO rankings because of the engaging content in the form of guest posts.
In order to become a guest blogger, you can write to the company that you would like to offer your expert advice or knowledge in the form of articles to the company's audience. It can be in the form of an exchange of money or probably visibility on the company's website and social media channels or probably a professional relationship that can be explored further. Guest bloggers also get a chance to use the published guest posts' links on their website to improve their credibility as a blogger.
As a company, you can invite guest bloggers who are accomplished professionals related to your domain or industry. This will allow users to get acquainted with the new initiatives that your company has introduced and also keep them engaged with new and regular posts on your website.