Content, this term simply means information that is being delivered in various formats. Now content can be educational, technical, entertaining, lifestyle-related, business-related, news-related, and others. Content Development is all about collecting the information required to be written and produced as per the specific needs of the consumers. Now consumers can be online readers or offline readers. In online readers, we have people who read e-books, websites, blogs, e-newspapers, etc. and offline readers are those who read books, novels, newspapers, manuals, reports, etc.
Content Development differs from person to person. There cannot be a standard format of usage of words or language skills as it depends on how efficient or skilled the writer or author is. However, there can be a format fixed for each type of content development by the company or the industry. For example, if a writer is assigned to develop content for a smartphone manual, then the language used should be quite professional, technical and to-the-point. One cannot write imaginary or essay-type stories while writing a manual as the number of pages of the manual, alignment, formatting is already fixed by the respective smartphone-maker or company.
Similarly, if a writer has been assigned to develop content for kids’ education, then he or she has to ensure that the level of language is basic and not too difficult to understand because a 5-year-old child cannot grasp complex sentences and high-language levels. Also, the writer should try to write thinking of making the content engaging and interesting to attract the children’s minds, otherwise, no one really likes to read books or content at such an early age in their lives.
Another example is if a writer has been asked to develop content for a lifestyle website, then he or she should ensure to make use of more cool words to make the blog or articles engaging to readers. If the topic is about fashion, then fashion should be discussed in the form of images and examples of trending wear of celebrities and fashionistas to make the blog more catchy.