Audience profiling is a procedure in identifying and determining who is your target customer exactly by consolidating and understanding the consumer buying behaviors across various channels and touchpoints. Audience profiling includes Segmentation, Messaging, and Engagement. The factors to define audience profiling include particular platforms that are used by the target audience and recording the critical timings.
Audience profiling for an online product or service covers sections such as device type used, social media presence, event attendance, browsing behavior, content consumption, media publication preferences, and how each platform has been used on a regular basis. An example of a target audience includes the company’s employees, society, clients, media officials, men, women, children, the elderly, etc.
For example, a media website that focuses on disability news has to draw its audience profiling by knowing what are the different types of disabilities at the physical and mental/intellectual level. It can also include defining age groups and gender groups. So, if the disability news website wants to reach out to a larger audience, its audience profiling will include disabled people, parents, and relatives of disabled people, caregivers, medical practitioners, men and women of age group 18 to 59, and elderly people.
Another example of audience profiling is a laptop. The manufacturer while designing a laptop for children must understand how easier the functionality has to be and simple features should be created so that children can learn and use a laptop in an accessible manner without many complexities. So, for a distributor, the audience profiling of children’s laptops will be children’s parents, educators, schools, and colleges because children themselves won’t have the decision-making power and finances to buy a laptop. Also, the feedback of children while using the laptop will help the manufacturer and distributor to reach out to more children and make children-friendly laptops.