You write an email to your boss or you write a message to your customer about the launch or a new product or service of your company or you write a newsletter or social media post about the company’s progress or you release a press note to the media, all these are a part of corporate communications.
Corporate Communications is basically your written or oral communication about or within the company to the internal and external public of the company.
Now suppose you are launching a product, you cannot be informal with your customers and just say please buy the product. You need to know the skill to express your information along with convince your customers to purchase the product eventually or quickly.
Thus, we say that Corporate Communications is an art as well as science in knowing how to say what and when to the internal and external stakeholders of the organization, which includes employer, employee, customers, clients, etc.
By Sahana Iyer
