What is Affiliate Marketing?

Affiliate marketing is the procedure in which an affiliate earns a commission for doing marketing efforts for another company's products or any other person's services. 
 
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Affiliate Marketing is a category that comes under the digital marketing domain. Affiliate Marketing is performance-based marketing and involves giving rewards to the affiliates from a business for each new customer or visitor that affiliates bring about through their own marketing efforts. Affiliate marketing is the procedure in which an affiliate earns a commission for doing marketing efforts for another company's products or any other person's services. 

What is a Marketing Gimmick?

The affiliate does research on the product or service that they are interested in and then they promote it in their best possible way and in exchange earn a profit share from every sale they make. The sales come from affiliate links of one website linking to another.

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For example, a travel blogger may visit various restaurants and write reviews of them. The restaurants may provide a profit share or fees for promoting the restaurant in the travel blog. The blogger may even earn a commission if the restaurant gets a new customer or visitor by referring to the travel blog. If the travel blog has online delivery links of the restaurant, then he may track the orders his travel blog has helped the restaurant get and get commission or fees based on the affiliate links.

You can even see affiliate marketing links on various websites that host the product or service of other brands. For example, if you check out the "You May Also Read" section on the homepage or the "Sponsored Content" tab on the website, it is also a form of affiliate marketing. 

In order to be an Affiliate Marketer, all you need is a platform where you can refer to or recommend other brands' products or services. For example, if you own a YouTube channel, you can speak about your product or service experience in the form of a video and add a link to get more product or service information on your video's details. Viewers if impressed by your video may click on the affiliate marketing link that you have mentioned in the video. If they make a purchase of the product, you may earn a commission from the brand. 

Do not expect an active income in Affiliate marketing because you would get paid only if the purchase has been made. Your affiliate marketing efforts should be a form of passive income that can get generated over a period of time. Google Adsense is one of the best examples of Affiliate marketing where Google places advertisements related to relevant keywords on your blog or social media platform and in exchange you get paid revenue based on the number of clicks on the ads.

The commission can range from 5% to 10% per click and no more than that can be expected in Affiliate Marketing. Some specific categories for affiliate marketing include a tour, travel, lifestyle, health, relationship, finance, wellness, hobby, passion, technology, and personal development among others. 

In order to drive revenue from affiliate marketing programs, you need to be updated with the current trends and select your niche accordingly. The latest trends will help you get effective conversion rates and thus, gain more revenue from sales.