Just today we got the news that the makers of Amitabh Bachchan and Ayushmann Khurrana starrer Gulabo Sitabo will release the film directly on an OTT platform. This is mainly because of theatres being shut due to Covid-19. Now this move hasn’t gone well with theatre chain INOX, who, without taking any names, expressed their disappointment in a statement. They have requested producers not to skip theatrical run and stay with “age-old and established windowing pattern”.
“INOX would like to express extreme displeasure and disappointment on an announcement made by a production house today, to release their movie directly on an OTT platform by skipping the theatrical window run. The decision of the production house to deviate from the globally prevalent content windowing practice is alarming and disconcerting.
