The Amazon Great Indian Festival 2026 opens to everyone on 8 October. Check the best deals below and split bigger purchases into Easy EMIs with the Bajaj Finance Insta EMI Card.
What is the Amazon Great Indian Festival known for, and why should I be interested?
The Amazon Great Indian Festival is Amazon’s biggest sale of the year in India. It arrives just before Dhanteras and Diwali, when most families plan their big purchases. The 2026 edition opens to all shoppers on 8 October, and early deals have been live since 25 September. Amazon has already listed prices such as Rs. 84,999 for the Samsung Galaxy S25 Ultra and Rs. 42,999 for the OnePlus Nord 6. You can also spread the cost of these purchases with Easy EMIs from Bajaj Finance.
Here is why the sale deserves your attention:
- Deep discounts: Smartphones are listed at up to 40% off and laptops at up to 50% off on select brands.
- Festive timing: You can finish your shopping well before Dhanteras on 6 November.
- One cart for everything: Phones, laptops, TVs, and appliances are all on sale together.
- Easier payments: Easy EMIs turn one large bill into smaller monthly amounts.
What deal formats are running at the Amazon Great Indian Festival 2026?
Amazon runs several deal types at once during the Great Indian Festival. Each one works differently, so it helps to know what to look for before you open the app. These are the main formats to watch this year.
- Early deals: Many products have carried sale prices since 25 September, so you do not have to wait.
- Coupons: Tick the coupon box on the product page to cut the price at checkout.
- Exchange offers: Trade in your old phone, laptop, or appliance for an instant reduction.
- Prime member savings: Prime members get up to 10% extra off on select smartphones.
- Price history: Ask Rufus, Amazon’s AI assistant, to show how a product’s price has moved.
To pay for your picks in monthly instalments, apply for the Insta EMI Card before you shop.
What are the biggest confirmed deals at the Amazon Great Indian Festival 2026?
Amazon has already revealed offer prices for several popular phones. The biggest cut so far is Rs. 45,000 off the Samsung Galaxy S25 Ultra. The table below compares the original price and the offer price of four confirmed deals.
| Product | Original price | Offer price | You save |
| Samsung Galaxy S25 Ultra 5G (256GB) | Rs. 1,29,999 | Rs. 84,999 | Rs. 45,000 |
| iQOO 15R (256GB) | Rs. 53,999 | Rs. 46,499 | Rs. 7,500 |
| Samsung Galaxy A56 5G | Rs. 41,999 | Rs. 31,999 | Rs. 10,000 |
| iQOO Z11 Lite 5G | Rs. 19,499 | Rs. 15,499 | Rs. 4,000 |
Offer prices include coupon discounts where Amazon has applied them. Prices may change during the sale.
Which product categories have the strongest offers at the Great Indian Festival 2026?
Some categories see much sharper price cuts than others. Smartphones and laptops have the highest listed discounts this year, while TVs and audio offer good value at fixed sale prices. Use the table below to decide where to look first.
| Category | Offer | Example |
| Smartphones | Up to 40% off | iQOO 15R at Rs. 46,499 |
| Laptops | Up to 50% off on select brands | ASUS Vivobook 16 at Rs. 68,990 |
| Televisions | Sale prices on 55-inch models | TCL 55-inch QD-Mini LED at Rs. 62,990 |
| Wearables | Sale prices on smartwatches | OnePlus Watch 2R at Rs. 9,999 |
| Audio | Earbuds under Rs. 5,000 | OnePlus Nord Buds 4 Pro at Rs. 3,999 |
Earbuds cost less than Rs. 5,000. To pay on Easy EMIs, add a smartwatch or phone case so your bill crosses Rs. 5,000.
Does Amazon Prime membership make a difference at the Great Indian Festival 2026?
Yes, it does. Prime members get a head start and a few extra savings that other shoppers do not. If you plan to buy a phone or a fast-selling product, Prime can be worth it. Here is what members get.
- Early access: Prime members reportedly get the sale 24 hours early, from 7 October.
- Extra savings: Members get up to 10% extra off on select smartphones.
- Faster delivery: Free and quicker delivery helps when you are buying gifts close to Diwali.
- First pick of stock: Popular colours and storage variants often sell out on day one.
How do I get the most value out of the Amazon Great Indian Festival 2026?
A little planning helps you save more and avoid impulse buys. You do not need to track every deal. Focus on the products you actually need and follow these simple steps.
- Make a shortlist: Add your top five products to your wishlist and set a total budget.
- Check the price history: Confirm that the sale price is truly lower than last month’s price.
- Compare the final price: Look at the price after coupons and exchange value, not the banner.
- Buy early: The best variants go first, so do not wait for the last day.
- Spread the cost: Pay in monthly instalments with the Insta EMI Card, so a good deal does not strain your savings.
How does the Insta EMI Card make the Great Indian Festival more affordable?
The Bajaj Finance Insta EMI Card is a pre-qualified card loan, not a credit card. It lets you buy at the sale price today and repay in fixed monthly amounts. Here is what it offers.
- A large limit: You get a card loan offer of up to Rs. 6 lakh.
- Flexible tenure: You can repay over 3 to 60 months.
- A real example: The Rs. 84,999 Galaxy S25 Ultra comes to about Rs. 3,542 a month over 24 months, before any charges.
- Zero down payment: This is available on select products and during festive season offers.
- Low entry cost: The one-time joining fee is Rs. 530 (inclusive of applicable taxes), and the process is fully digital.
How do I shop with the Insta EMI Card during the Great Indian Festival?
Using the Insta EMI Card on Amazon takes only a few minutes. Keep your card details and registered mobile phone close, then follow these six steps.
- Add the product to your cart on Amazon.
- At checkout, select the Bajaj Finance Easy EMI option.
- Enter your Insta EMI Card details and registered mobile number.
- Choose a repayment tenure from 3 to 60 months.
- Confirm with the OTP sent to your registered mobile number.
- Your order is placed. EMI deductions begin from the next billing cycle.
Make this Great Indian Festival count
The Amazon Great Indian Festival 2026 is a good time to buy what your home needs. Shortlist your products, check each price, and shop early for the best variants. Use coupons and exchange offers to lower your bill. With the Bajaj Finance Insta EMI Card, you can pay for your purchases in comfortable monthly instalments.
