Yoga Guru-owned FMCG Brand, Patanjali, started by Baba Ramdev, will announce its initial public offering plans today in a press conference. The IPO plan is for the following entities: Patanjali Ayurved, Patanjali Wellness, Patanjali Medicine and Patanjali Lifestyle, according to sources. The company shared that the idea behind this move is to scale up new heights of brand performance.
According to some reports, in 2016, Patanjali was one of the top FMCG brands in India. It was valued at around 3,000 crores. Basis new reports, more than 13 listed Indian companies, including Hindustan Unilever, Colgate, Dabur, ITC, and Godrej Consumer Products were affected by Patanjali’s success.
Founded in 2006 by Baba Ramdev, Patanjali Ayurved has a fleet of products under the brand – cosmetics, ayurvedic medicine, personal care and food products. The brand was formed to compete with some of the biggest multinational FMCG companies, which according to Ramdev were deceiving their consumers by feeding them with low-standard and impure ingredients.
After a huge success in India, in 2019, Patanjali Ayurveda acquired Ruchi Soya for Rs 4,350 crore and named it Patanjali Foods, a listed entity on the stock exchange. Ruchi Soya a well-known brand sells its products under brands like Ruchi Gold, Mahakosh, Sunrich, Nutrela, Ruchi Star and Ruchi Sunlight, which runs in competition with brands from Adani Wilmar and Emami in the edible oil range.
In an urge to expand, Patanjali diversified from the edible oil business and expanded its presence into FMCG, Patanjali Foods by acquiring biscuits, cookies and rusk businesses in May 2021, followed by breakfast cereals and noodles business in June 2021 from Patanjali Ayurved.
The press conference will be held in New Delhi today. Yesterday, Ramdev said that the brand in order to improve public health and promote cultural heritage of Uttarakhand, Patanjali Yogpeeth plans to make investments of more than Rs 1,000 crore in the state.
